Launching a new business in the party industry can be quite daunting – so I thought I would share a few helpful tips for anyone starting out in this industry particularly in relation to social media.
Now I’m no expert however I do connect with a lot of small business owners within the party industry online (especially with my vendors from the children’s party directory) and it is from conversations with them that I am offering a few tips which may help you out as you start up. This is by no means an exhaustive list of tips – you can find much more online with general business tips, marketing tips, social media tips etc
However here is my 2 cents worth and I hope it helps as you launch out into this exciting industry! If you’re interested in finding out more about joining up to the Directory here at Life’s Little Celebration’s then send me an e-mail at email@example.com and tell me more about your business x
It’s important to connect with other’s in the same industry as you. Both online (and if opportunity presents itself – in person as well). Facebook and Instagram are huge in this industry – like/follow others in the same industry as you. They may not be the same type of business – for example if you’re an event stylist then don’t just link up with other event stylists. Connect with other businesses who may be cake makers, graphic designers, event photographers, party bloggers etc.
Step back and observe the social media etiquette that is taking place on these Facebook pages and Instagram accounts between other businesses.
Don’t just “like” – genuinely comment on images posted by your peers in the industry and interact with questions they may post. This helps to build connection and relationship with others in the industry and get your business name known as well.
2) Choose Collaboration
You will soon notice that there are some in this industry who aim to be quite competitive and others who are very supportive and collaborative. I have observed in the private facebook group I’ve set up for vendors on the Life’s Little Celebration’s directory how supportive everyone is of each other – everyone collaborates, answers questions, gives advice and praises each other’s work! That is how it should be!
So choose to be collaborative more than competitive. Praise other’s in your industry, support them, share their work (with correct crediting!) – you will soon find that other’s will do the same for you and you will make great connections which is essential in this industry!
It is wonderful on social media to share the work/products of other’s who inspire you ! You will often find me sharing my Directory vendors work/products on facebook and instagram. However it is so important to correctly CREDIT images when shared.
Crediting and tagging the business also lets that business know that you are sharing and promoting their work – which they will also appreciate. Not crediting images can give the wrong idea to others viewing your page (making them assume it is your own work/products) and will provide you a bad reputation with others in the party industry. NOT the best way to start out with your business.
Some tips with crediting –
If you share an image on Facebook or Instagram from another business – tag that business in your comments.
IE: Love this inspiring blog post by @lifeslittlecelebrations on party supplies for a mermaid theme!
Your followers will also love you tagging the original source as they can then go to view more pics/images from that original page!
Hashtags are NOT credits. For example:
“Love this inspiring blog post on party supplies for a mermaid theme”! #mermaidparty #partysupplies #lifeslittlecelebrations
This is not the right way to credit because the original business needs to be tagged and mentioned in the main comment. People cannot click onto a hashtag to be taken to that business page compared to when you tag the business.
Stating your source as “pinterest” is also not correct crediting. Most images on pinterest can be traced back to a source. Make the effort and put in the time to find the source for an image you wish to share.
I cannot tell you enough how strongly other’s in the party industry feel about correct and incorrect tagging and sharing of their work! So do it right and it will give you a much more positive reputation amongst your peers.
As nervous as you may be starting your new business it is important to also have confidence in yourself. Set your own standards high as far as professionalism and customer service is concerned – and don’t lower your own standards just to get a booking! It can be tempting to offer the lowest prices when starting off – but it’s important to price your work/products to what they are worth. In time the right customers will find out and will pay the money if it is worth it!
5) Get professional
Now I know when you are starting out you have to be careful with money – however with the budget you do have – it’s important to get yourself a professional look. This is a very visual industry and presenting yourself professionally visually in your marketing is important.
This includes getting your logo designed – your logo will be seen on your Facebook page, Instagram account, business cards etc – so it is important!
I would also suggest strongly to have some images taken professionally (unless you are skilled yourself in photography/editing etc) of your products or your work. You could book a photographer and set up a little shoot with numerous of your products, dessert tables etc all setup so various pics can be taken all in the one photo session.
These professional photos can then be used in your Facebook cover image and any other marketing you need to create (magazine adverts, fliers etc). I know a photographer can be expensive but the one photography session can provide you with images to be used in so many ways.
6) Don’t compare
My last tip is to run your own race. In this industry – you will be bombarded DAILY with amazing and beautiful images on facebook and instagram of cakes, dessert tables, decorations, parties etc – all of which could make you feel overwhelmed when you are just starting out
You need to stay focused on YOUR business! Let everything you see inspire you – but don’t ever feel you need to copy another business in order to succeed.
What work’s for one business may not work for you. What DOES work and what makes a business unique is YOU. Your customer service, your passion, your talents. Every time your industry peers bring in a new range of products – don’t feel you have to bring the same items in your store. Every time your industry peers design printables in a particular theme – don’t feel you have to introduce that same theme into your own range! Don’t let your business decisions be based on what other’s are doing – I’ve seen it too often in this industry and it will not help you. Lead – do not follow!
I hope these tips help you in some way if you’re starting out in this party industry. Feel free to e-mail me at firstname.lastname@example.org if you need any other assistance!