Profit-focused clarity for event businesses

Personal strategy + guidance for event suppliers

Led by Tanya Castellino, with 14  years of event industry business insight

Running a business in the event industry is a unique journey

It is constant

It is hands on

It is ups and downs

However it can be amazing and give you the freedom, flexibilty and income you desire

Let me bring my 15 years of experience working with thousands of vendors across Australia to help you reach your goals and take the right next steps for your business

CELEBRATE ACCELERATOR

Normally $3000

$497 . 00

Perfect for those newer to the event industry and business wanting to accelerate their growth 
  • Deep dive survey
  • Tanya's research, preparation prior to the call
  • 60 minute strategy session viz zoom
  • 1 audit of your choice from: social media content, website, email/enquiry responses
  • Action plan: 2-3 page PDF with steps and ideas to assist your business, the right vendors and venues to partner with. This will be your roadmap for 2026
  • 7 day follow up virtual accountability support via voice note + text
  • 3 month Celebrate Society membership (worth $255)

CELEBRATE VIP ONLINE - 3 MONTH

Normally $3000

$1797 . 00

upfront or 3 payments of $620

A 3 month journey to get your business on track and set up for future success. You will get quick wins but this is more about the long game also. Rather than just answers and ideas - you also receive the accountability and on the go support you need as you implement the changes or try new ways of marketing, services and more
  • Deep dive survey
  • 1 x 60 minute strategy session on zoom to understand current challenges, goals and start reviewing your business
  • In Depth personal Business Audit: Packages, pricing, website, social media, enquiry responses
  • Recommendations in 2 page action plan PDF with customised recommendations for your specific goals and business type.
  • 90 days of ongoing virtual support via 1:1 What's app chat for voice and text support to ensure you take the steps and receive on the go feedback
  • 1 x 60 min starter zoom or phone call

IN PERSON- VIP DAY

Normally $559

$797 . 00

all inclusive

An in person VIP Experience to help transform your business! Walk away not just with things to do - but changes already made and items mapped out for you. Hands on help then and there - all while enjoying a beautiful day to inspire your mindset and help you elevate to the next level of your business
  • Deep dive survey
  • Tanya's research, preparation prior to the day
  • 9:30AM - 2:00PM in person support
  • Hands on in person review of items of your choice and changes made. Whether it is your packages, new services, content, website, email replies, linkedin pages etc. 
  • Beautiful 3 course lunch included
  • B-roll reel clips
  • 2 week post event virtual support via voice note + whats app chat
  • Follow up action plan so you have a PDF with a roadmap of what was discussed, decided and the path forward. 
  • Practical examples shown to you there and then of ideas which may help your business
  • Conversation to help you get clear on your vision, goals and future potential

HOW THIS IS DIFFERENT

This isn’t coaching built on motivation or hype.

It’s grounded, practical, and shaped by over 15 years inside the kids celebration industry — working with vendors, running publications, hosting events, building memberships, and seeing first-hand why talented business owners in the event industry struggle to grow.

I don’t tell you how to run your service.
I help you see your business clearly, make confident decisions, and move forward without overwhelm.

I also have the right understanding of the industry and the right contacts to help your business move forward

Why Choose Personal Strategy sessions Over AI?

While AI tools like ChatGPT can offer generic advice and ideas, they don’t have the deep, real-world experience or insider knowledge that comes from 15+ years working in the kids event industry.

Here’s what you get when you work with me that AI simply can’t provide:

  • Industry Connections: I know the best venues, suppliers, and partners who can help you grow your business — and I can introduce you to the right people at the right time.

  • Tailored Advice: Your business and challenges are unique. I offer personalised strategies that fit your exact situation, goals, and season of life.

  • Trusted Accountability: AI can’t hold you accountable or adapt advice based on your progress. I provide ongoing support, honest feedback, and motivation tailored to you.

  • Local Market Insight: I know the specific challenges and opportunities in your event market — including regional trends, client expectations, and pricing norms — that AI can’t predict.

When you choose personal strategy sessions with me, you’re investing in real-world wisdom and valuable connections and direction

Step 1: Detailed survey

This allows you to let me know the challenges and focus for the mentoring to ensure we can dive straight in during the call. It also means I can research and prepare ideas/strategies for you ahead of time. 

Step 2: 90 min session

Every strategy intensive is tailored, but commonly we focus on:

  • Clarifying your offers and pricing

  • Identifying income gaps and growth opportunities

  • Simplifying your business model to reduce overwhelm

  • Improving the quality of bookings and clients

  • Creating structure around limited working hours

  • Mapping a realistic 30–90 day action plan

This is about doing less, better — and building a business you don’t resent.

Step 3: Ongoing support (not included in 1 off strategy session)

For the next 30 days (or 90 days for the 3 month program) i'll be there to guide you through the steps, answer questions and push you to take action via virtual support using voice notes and text messages. No waiting for scheduled calls -this is accountability on the go as you implement the plan

If you've booked for the 3 months you also receive 2 further 60 min sessions during the 3 month period after the initial 90 min launch session. These can be scheduled in to suit your timing.

 

Let 2026 be the year you stop holding yourself back and sitting on the same ideas/plans from 2025!

Please note: all bookings are final and no refunds or cancellations can be issued

I look forward to working with you